NYC

New York Fashion Week is long underway and Aveda is helping "green" it! To cut down on the amount of waste the environmentally conscience company is working with designers 3.1 Phillip Lim, Preen, Alexander Wang and Rodarte all who have decided to take these four steps at their shows:

1.  Replace plastic bottles with SIGG non-toxic aluminum bottles and fill with NYC tap water.

2. Eliminate the use of fur shows.

3.  Food served will be organic and locally sourced.

4. All programs and invites will be printed on post consumer recycled paper.

via stylelist